7 golden rules to create a great company from “the oldest man in new media”

This week, the senior management team of Citizen had the pleasure of listening to a talk given by Mark Collier, the founder of Dare (a sister agency).  A legend in the industry, who self-deprecatingly describes himself as “the oldest man in new media”.  He reflected on the golden rules that he has learned through building an award-winning agency from the ground-up.

The golden rules:

1.  Have a clear mission

2. Have a strong set of beliefs

3. Strong processes that liberate rather than stifle creativity

4. Strong and united leadership

5. Focus on long-term client relationships – a rule of thumb:  “You are always only three phone calls away from disaster”

6. Embrace PR

7. It’s all about the work (Love it.  Do it right.  Do it smart.  Be obsessive about targets)

This is NOT Mark, he is not really that old



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