What is PR?

What is PR? CEO of Edelman U.S. Matt Harrington today gave his rather complete, but because of its fullness, rather joyless definition.

My definition is, unlike his, brazenly incomplete: for a start, it doesn’t really cover the role PR plays when something goes awry.  It also has other flaws, but life’s too short and I’m in the mood to adopt the ‘publish or die’ attitude.  So here is my INCOMPLETE DEFINITION OF PR.

 PR is…

Sharing with people where the excitement or interest lies in a brand, in a way that will allow those people to believe it or indeed feel it for themselves

That requires PR agencies to be made up of people with the minds of…

  • Anthropologists
  • Psychologists
  • Creatives
  • Technologists
  • Entrepeneurs
  • Theatre Directors
  • Data analysts
  • Artists

To be true to this definition, PRs need to constantly think, understand, create and out-pace.  

 

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