Brilliant global brand development in the digital age

Doing a talk for the PRCA later in the year on brilliant global brand development in the digital age, in fact in tandem with someone particularly well-qualified to talk on the subject, who will be unveilled nearer the time. So I did a brain dump doodle session on my pad on my train journey this morning. The key themes that kept coming out were: big creative ideas, penetrating human insights, local understanding, inspiring global mission, sense of purpose, insightful local activations that improve lives and address local challenges, getting closer to the consumer via digital channels.

I have a while until the talk so please feel free to have a look at my doodles and chip in. Seriously please do.

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