Just love the music to this video. Enjoy!
My unusually “worthy” thoughts this week are below the vid.
In my career so far, I have run social media campaigns for five charitable causes, or what’s now trendily called “Movement Building”. This means when I see charities on the news bemoaning cuts in government funding, I think to myself – you guys need to adapt to survive. They need to either raise more money more effectively, recruit more people to work for them for free, or gain more support to lobby harder for more funding.
This is where I thought I’d shove my nose in to give some advice to any charities operating on a shoe-string, but that weren’t going to let a lack of easy funds stand in the way of potential expansion.
Here are a handful of basic tips for charities to maximise their potential through social media:
1. Research where your potential supporters are spending time in social media (most likely supporting other similar charities and causes in Facebook, Twitter, YouTube, etc). Set up a page or two . The more (sensible places) a charity has active social media presences will correlate directly with their money-raising potential
2. Establish a clear single-minded ask (sign-up, donate, Like)
3. Move social media support as quickly as is sensible from a social media action onwards to a real-world action: time volunteered, activity or expertise volunteered, name on a database or financial donations
4. If you don’t “get” social media, lots of agencies do and would work pro-bono
5. If you don’t “get” social media, lots of people do that may already support your charity, ask them for help
6. Make your charities online presences the authority for x,y,z. Money can be raised by being the authority on something broader than the element you are campaigning specifically about. For example, Lupus is a disease, but discussions within Lupus UK’s social media pages could well demonstrate an authority in regard to auto-immune diseases in general
7. Have sign-up tabs (that require as little info as possible) within your Facebook page
8. Comment on big news issues through your social media feeds to encourage tweets (and all other information) to be passed-on, in order to raise awareness on the back of trending issues
9. Have a Twitter tab within your Facebook pages. This will encourage users to join you on both platforms
10. Competitions: as a charity, you have unrivalled privilege to ask for great prizes to raise money or encourage involvement
11. Create a bigger story by widening your theme. For example, if you are raising awareness for Lupus, you could create the #Flaringup, to cover everything from the close association (a Lupus flare-up) to broader thoughts (people having a bad day)
12. Don’t be vague in your ask or your mission – just asking people to “Like” your page because you are a good cause and want more awareness will achieve nothing
13. Get a celeb on board that has a strong social media presence. How to do this? Ask them, that simple. Even better, tweet them.
14. Create different smaller campaigns and activities that can energise the large one, but don’t do endless new campaigns, otherwise #goodwillexhaustion
15. Use PayPal
16. Video everything you are up to for your charity – behind-the-scenes, events, etc – if it’s rubbish, don’t use it, but people want to watch videos first, then see images, last thing they want to do is read
And so concludes my free consultancy for the day, but if you are a charity and want some pro-bono social media support get in touch and I’ll do my best to help if I can. Or I will point you towards other agency buddies that may want to help as well. But remember the point is a lot of this you can do for yourself.