My Hallmark client showed me around their design floor in their Bradford office last week and what an experience – it is a real Aladdin’s Cave. The artwork on display is incredible. But what really tickled me was that there is a team entirely devoted to Christmas who work on it every day of the year – unsuprisingly called the The Christmas Team. There must be a sitcom in that somewhere, across between Elf and The IT Crowd.
Now to start bringing the amazing things going on inside Hallmark to life for the outside world, through social media strategy.