Twitter in the USA- fresh stats, read all about it

Thankyou US colleagues for these hot-of-the-press Edison Research stats:

Twitter usage in America:

  • Twitter is ubiquitous: 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. (Note that the survey population was 12 and up, including a representative portion of seniors)
  • Consumers are open to brands on Twitter: 49% of monthly Twitter users follow brands or companies compared to 16% of social network users overall
  • In fact, brand interaction is crucial: 19% of respondents seek customer support and 42% of respondents learn about products and services via Twitter
  • Twitter + Mobile are a strong combo: 63% of Twitter users access social networks via mobile devices, compared to 34% of social networkers as a whole)

The full report is available for free download: http://www.edisonresearch.com/twitter_usage_2010.php

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