Elections and Darth Vader

Up most of the night following the election results as they came in – and given the lack of conclusion the result simply leaves me with dark eyes, a sore head and a sense of being in limbo, rather than feeling I’ve viewed a singular historic moment.  But wait a minute, just as I write this Clegg has invited Cameron to show he could form a minority government…

On another note:

At a formative point in my career I worked on TomTom’s PR, alongside an equally bright eyed Dan Leach, so it’s good to see TomTom at last making use of online, instead of making more forgettable TV ads, with their new viral video campaign to launch Star Wars Voices on their GPS devices. The viral video shows supposedly official behind the scenes footage of Darth Vader attempting to record his lines for the GPS instructions, and of course, it doesn’t go exactly to plan with the Lord Vader recording!


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