Swooshers do it again


NIKEGrid – where  Foursquare meets Nike +

Nike’s demonstrates again its ability to lead the way in terms of creating easy and fun ways to combine real world fitness experiences and online community building.  Nike wishes to be seen as a leader in the Sports/Fitness fashion arena, and it certainly shows leadership online, using simple effective ideas to consistently stay ahead of the field

As my colleague Steve has pertinently pointed “Rule 4 clicks it all into place” – Read the rules to see what I mean.


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