Dad Blogs are the new Mum Blogs. The dads are in da house, or on Blogger and WordPress anyway. Sure, Dad blogs aren’t as valued or prominent as mum blogs, but they are here and they are multiplying fast.
We have read Dulwich Mum and her counterparts for years now, but Dad bloggers are still quite fresh to us. So the question for marketeers will naturally be how to tap into these fellas’ unique perspective on parenting and, of course, into their influence.
To see what I mean, check out these chaps: The Busy Dad Blog, Nuke Dad, Phat Phreddy, Out Numbered Online, Discovering Dad, Mocha Dad, Gunfighter, Being Michael’s Daddy, Building Camelot, D is for Dad, Real Men Drive Minivans, Joeprah. And one of the UK’s biggest dad blogger’s Craig McGill
This is how Sony have not-so-subtlely been connecting with a number of dad bloggers in the US…