At Cake one minute we are creating a stir around Pollock and next building buzz about kitchens, it’s all good fun.
That’s why we are shouting about the fact that two unsuspecting families came home to find their old and shabby kitchens missing having been replaced with brand spanking new IKEA kitchens by a team of undercover interior experts known as ‘The IKEA Kitchen Squad.’
The undercover group of designers, planners, service experts and installers, have been selected for their kitchen expertise by IKEA to take part in a new three part TV commercial that premieres on Channel 4 tomorrow at 20:10. The transformation is the first reality home makeover commercial to be aired on TV . It is part of a new approach to kitchens from IKEA UK & Ireland, who tomorrow launch a new kitchen’s website – IKEA.co.uk/thekitchen