Sometimes, as with memorable speeches, it’s how it sounds not the content of it that catches the imagination.
You ask me if any one cares that Sainsbury’s are renaming the fish previously called “pollack” which they stock, under it’s french name, I’d say no.
You ask me if people would be interested in a fish called “colin” I’d say hell yes!
This is when a story takes off because of how it sounds, rather that the details of what it involves.
Rebranding snooze…a fish rebranded from pollack to colin now you have my attention!