Brilliant global brand development in the digital age
by Jono Marcus
Still not entirely comfortable on camera, but at least it doesn’t look entirely like I’m featuring in a hostage video this time. In the recording are my broad thoughts on brilliant global brand development in the digital age – distilled from a talk I did for PRCA….
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Liking these 11 points
The best one being ‘Digital is irrelevant’ and that strategies have to transcend all media. You’d be amazed how many agencies are approaching us at the moment who, for the last 5 years have been employing ‘digital experts’, but who are now saying ” We need people who understand brands, the digital skills will follow.”
Maybe, just maybe, the digital market has now matured….