7 striking social media stats to chew on

Seven striking US based Q3 stats from those research-minded folks at Nielsen:

1 Nearly 4 in 5 active internet users visit social networks and blogs

2 Nearly 40% of social media users access content from their mobiles

3 Social networking apps are the third most-used among U.S. smartphone owners

4 Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet

5 Social networks and blogs account for 23% of time spent online

6 US internet users spend more time on Facebook that any other online brand

7 Internet users in the UK viewed 229.6m pages on Tumblr – the second most after Facebook

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